The unpredictable journey of 2020 has left the hotel industry drastically changed. Hoteliers have adjusted and adapted to a new way of hospitality while still providing exceptional service and are focused on generating sales growth creatively. So how can hotels continue evolving their operations and better serve guests amid this disruptive time? Read on to find out more about the changes we’ve seen in the hotel industry since COVID-19 hit — and what you can do now to stay ahead.
Let’s first recap the sales-focused key learnings in the last 3 years:
1. The hotel industry has seen a drastic change in 2020 due to the unpredictable journey in the first 3-5 years.
2. The most notable change has been the shift from business travel to leisure travel; however, those that work from home are desiring to work at hotels, too.
3. There is a decrease in revenue for hotels as business travelers are typically the highest spending guests.
4. In order to adapt, hotels have had to get creative with their offerings and promotions.
The Hotel industry has seen drastic changes since the outbreak of COVID-19, with growth in 2019 quickly stalled out. Despite this setback, some major areas such as Miami and Virginia Beach fared better than expected; their occupancy rates even surpassing those from pre-pandemic times.
Businesses have also caught onto these new trends, especially through enhanced videoconference capabilities. Companies have come to realize that business can be conducted without travel – enabling them considerable cost savings while productivity remains unaffected. While corporate business travel has understandably taken a hit due to cost savings measures, leisurely pursuits such as vacation spots are still sustaining many establishments across different countries throughout this uncertain period.
With the introduction of technology, there is a shift in business for hotels and their sales teams who must adapt accordingly.
Our challenge now is to be creative with our methods- seeking out partnerships with local CVBs and chambers, forming relationships with real estate companies as well as colleges & universities through sponsorship opportunities on websites. By getting involved in these areas we can create meaningful connections that bring more business potential than ever before.
Much of the leisure travel boom comes from the large number of guests that generally work from home, have realized they can work from anywhere. Hotels and resorts are the perfect destination location, and the hotel industry is adapting to serve this market segment in a bigger and better way.
One of the primary ways hotels are accommodating remote workers is by providing reliable Wi-Fi throughout their properties. Many hotels are upgrading their internet connections to ensure that guests can access high-speed internet from their rooms, lobby, or other common areas. Some hotels even offer private workspaces or conference rooms that can be reserved for business meetings or work sessions.
To enhance the productivity of remote workers, hotels have also begun to provide ergonomic workstations and comfortable seating. Many now offer adjustable chairs, spacious desks, and ample lighting to create an ideal work environment. Some hotels have also introduced “workation” packages, which include additional perks such as complimentary food and beverage, access to fitness facilities, and concierge services to assist with work-related tasks.
To encourage longer stays and attract remote workers, some hotels offer on-site coworking spaces or collaborative areas where guests can connect with other professionals. These communal workspaces provide opportunities for networking and socializing, making them a popular choice for solo travelers looking to meet like-minded individuals.
Overall, the hotel industry is recognizing the growing number of remote workers and is actively adapting to meet their needs. By offering amenities and services that facilitate productivity and connection, hotels and resorts are becoming an increasingly popular destination for those seeking a change of scenery while maintaining their work-life balance.
We are living in a new world when it comes to how we promote our hotel or resort and how we attract more guests. It takes creativity and initiative, but with the right partnerships and relationships, spectacular success can be achieved. And not just any success – catapulting our business by leaps and bounds into untapped areas with the potential for truly winning moments!
From networking opportunities to forming partnerships, there is no limit to what can be accomplished if you reach out and grab the opportunities available.
Hotels are faced with labor challenges now more than ever and owners and management companies are seeking solutions for training new staff, or provide education to veteran associates to shift to new plans for sales revenue growth. Jackie Matteson, CEO and Founder of Elevate Hotel Sales Revenue says, “together, we can create something that all hotels need – growth that outpaces expectations! Every hotel is different, and strategies for sales should reflect the unique attributes at each property”
If you’re ready to take it up a notch and get your hotel revamping its strategy into full gear, don’t hesitate to contact Elevate Hotel Sales Revenue for a complimentary sales consultation at jackie@elevatehotelsales.com. It could be the thrilling shot of adrenaline your hotel needs!